AURORRA By ARRIS Super Insoles Hits Shelves at Select SCHEELS Locations

BERKELEY, Calif., May 8, 2025—ARRIS^® Composites, the advanced materials and technology company behind breakthrough carbon fiber innovations across industries, announces the retail debut of its AURORRA By ARRIS™ Super Insoles, now available in-store at select SCHEELS^® locations. This marks the brand’s first retail partnership announcement since its product reveal in late 2024 at the New York City Marathon.

“We’re proud to partner with SCHEELS—the leading Midwest retailer known for delivering excellence, quality, and a strong sense of community,” said Riley Reese at ARRIS®, CEO and Co-Founder. “This collaboration brings our AURORRA by ARRIS Super Insoles to customers who trust SCHEELS to outfit their everyday adventures—empowering them to experience elite-level performance in every step.”

The AXA Super Insole represents a new era of performance gear designed for the everyday athlete in all of us. Inspired by the same materials trusted by long-distance runners, it brings advanced carbon fiber propulsion and high-energy return foam into the shoes you already wear—whether you’re logging long hours on your feet, hitting the gym, or racking up daily steps. This is a pro-level performance made practical.

Featuring ARRIS^® carbon fiber plates paired with premium PEBAX^® foam, this ultralight insole delivers up to 10x more energy return than premium foam alone, adding a responsive, propulsive feel to every step. Recognized by the American Podiatric Medical Association (APMA) for promoting better foot health and mobility, it aims to reduce foot fatigue, enhance support and stability, and aid in injury prevention—without sacrificing comfort or flexibility. A precision balance of flex and firmness—something the ARRIS team couldn’t find in existing insoles, so they engineered their own.

Weartesters, a trusted source on shoes, athletics apparel, and sporting goods since 2011, recently published a product review (weartesters.com/aurorra-super-insoles-review): “This isn’t just another insole upgrade; it’s a legit performance tool. The AURORRA Super Insoles deliver performance benefits without compromising comfort or flexibility. They’re a tool, not a gimmick, and you feel that from the moment you slip them into your sneakers.”

With an arch-neutral, low-profile design and weighing up to 50% less than old-school carbon fiber insoles, it offers a high-performance upgrade for under $100—a standout in a category where others charge more for outdated tech. The AXA Super Insole also stands out for its product lifespan, surpassing 1,000 walking miles in engineer-led durability tests (that’s more than one million cycles at a 47-degree bend). Genuine innovation, best-in-class materials, and meaningful results. And this is just the beginning: the AXA Super Insole is the first in a growing lineup of performance-driven insoles from AURORRA By ARRIS, with more styles, sizes, and options coming soon.

Learn more about AURORRA By ARRIS™ Super Insoles at aurorra.com/pages/what-are-super-insoles-carbon-fiber-peba-foam then check them out in person at select SCHEELS stores: Johnstown, CO; Eden Prairie, MN; Lincoln, NE; Omaha, NE; Tulsa, OK; The Colony, TX; and Overland Park, KS.

ARRIS ranked as one of Fast Company’s “10 Most Innovative Manufacturers” and has earned the BIG Innovation Award four years straight from the Business Intelligence Group—the most recent award announced in 2024 recognizes ARRIS MTO Spokes (Made To Outperform^®), an ultralight carbon fiber spoke coming to the bicycle market in 2025.

Check out popular posts to learn more about ARRIS’ work with advanced composites.

• Explore AURORRA BY ARRIS™ Frequently Asked Questions  [ READ ]
• AXA Carbon Fiber Insoles: American Podiatric Medical Association Seal of Acceptance [ READ ]
• Introducing AURORRA BY ARRIS™ (Dominate Your Game, Thrive In The Grind) [ READ ]
• Insights into Americans’ use and opinions on “super shoes” [ REPORT ]
• Insights into American professionals who spend the majority of the workday on their feet [ REPORT ]