Next-Gen Carbon Fiber Insoles Available Thru Academy Sports + Outdoors and Army & Air Force Exchange Service

The ARRIS^® Composites team is excited to highlight the retail availability of its AURORRA By ARRIS™ AXA Super Insoles at select Army & Air Force Exchange Service (AAFES) locations and online at Academy Sports + Outdoors. This expansion follows the brand’s retail debut at SCHEELS earlier in the year and its first public reveal at the 2024 New York City Marathon.

“Partnering with Academy Sports + Outdoors and the Army & Air Force Exchange Service is a natural fit for us,” said Riley Reese, CEO and Co-Founder at ARRIS. “We designed AXA Super Insoles for their customers—from service members to outdoor enthusiasts. This allows us to bring our product directly to the people who will benefit from it most.”

In 2024, ARRIS was selected for a U.S. Army research study through the University of Massachusetts at Lowell (UML) HEROES program on carbon fiber plates for boots, aimed at improving soldier performance and reducing injury risk. While service members have been organically adopting AXA Super Insoles, availability through the Army & Air Force Exchange Service now expands their access to this advanced footwear technology (SBG Media).

Race-day technology, reimagined for everyday life. Inspired by the “super shoes” built to maximize propulsion through a stiff carbon plate, thick springy foam, and a pronounced rocker shape, AXA Super Insoles adapt the same core technology—especially the energy return and force efficiency—for the shoes you already wear. Breaking away from race-day–only designs, they are the first of their kind to channel “super shoe” propulsion into a versatile, everyday format.

That engineering delivers reduced fatigue, explosive energy return, rock-solid stability and alignment, and comfort that lasts with every step. As adoption has grown, so have the use cases—runners seeking a less aggressive training option, people managing plantar fasciitis, neuropathy, or big toe pain, and professionals across industries logging long hours on their feet.

“ARRIS has the proven expertise — and the manufacturing agility — to make premium technologies and materials accessible to more people, raising the bar for what’s possible in everyday footwear and redefining the future of insoles,” said Elizabeth Griffin, Vice President of Marketing & Communications and AURORRA™ business unit leader. “The ARRIS team is extending technology proven at the highest levels of competition to meet the demands of everyday life — because life itself is its own kind of marathon.”

Earlier this year, the American Podiatric Medical Association (APMA) recognized AXA Super Insoles for promoting better foot health and mobility. By striking a precision balance of flex and firmness—something the ARRIS team couldn’t find in existing insoles—they deliver enhanced support and stability while helping to reduce fatigue and aid injury prevention.

ARRIS ranked as one of Fast Company’s “10 Most Innovative Manufacturers” and has earned the BIG Innovation Award four years straight from the Business Intelligence Group—the most recent award announced in 2024 recognizes ARRIS MTO Spokes (Made To Outperform^®), an ultralight carbon fiber spoke recently debuted with a major bicycle brand at the 2025 Tour de France. Learn more at arriscomposites.com/carbon-spokes.

To learn more about AURORRA By ARRIS™ Super Insoles, visit the “Most-Asked Questions – Super Insoles” and “From Race Day To Real Life.” The availability of AXA Super Insoles at AAFES locations includes: West Point, NY; Columbia, SC; Fort Moore, GA; Fort Bliss, TX; Fort Campbell, KY; Fort Leonard Wood, MO; Fort Cavazos, TX; Fort Drum, NY; MCX Hansen (Japan); Kadena Air Base (Japan); Kadena Air Base (Japan); and Camp Humphreys (South Korea). For availability through Academy Sports + Outdoors, visit academy.com/p/aurorra-by-arris-adult-carbon-fiber-super-insole.

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